Search Engine Optimization or commonly known as SEO is all about marketing your website to the world using various search engines. It is one of the most commonly used marketing tools which companies use to reach out to the world in less time.
Let’s know it this way…
What is SEO?
SEO is Search Engine Optimization which is used by website owners to improve their ranking on various search engines by using set of rules, good quality content and right process of optimization.
There are basically two types of SEO practice:
- On-site SEO: In this type, changes are made on the website to increase visibility on the search engine.
- Off-site SEO: In this, link building is done to improve page rank of the website (link building is done using good quality content).
Why SEO is Necessary?
Every company needs marketing to reach out to people and that too with low investment. SEO is one such marketing technique to increase reachability to the people. It is very important to tell people about any new thing launched in order to increase its sales, which can be easily done through SEO.
With availability of internet has powered people to search anything to everything at any time on search engine. If the website is crawling on the first page of search engine result, than its chances of being visited increases which can further help in increasing business.
SEO has shrunk the world market into very small marketing place and has made it easier for people to go global in very less time.